Tuesday, October 23, 2007

Media Relations Workshop

Attended a very informative (albeit short) workshop put on by the National Scenic Byways committee regarding Media Relations.

Major discovery: If you only have 5 seconds for a radio spot, you have to be quick with excellent annunciation to fit in "The World's Largest Collection of the World's Smallest Versions of the World's Largest Things" and a message... Try it with a stopwatch and see how you do!

Best resource: passed along by our workshop facilitator Peggy Bendel, Development Councellors International, a great book that fits right in line with the mission of World's Largest Things: "Destination Branding for Samll Cities: The Essentials for Successful Place Branding" by Bill Baker.

Thank you, Peggy!

No comments: